About Us

Welcome to JOY! We're thrilled you're here. Who would have imagined that a brand that started with simple fimo clay beads would now reach out to you from the other side of the world? We couldn't be happier.

Our Story

In 1985, Dutch designer Jenny de Blecourt embarked on a life-changing journey from the Netherlands to Bali. Surrounded by the enchanting beauty of the Indian Ocean and the lush rice fields, Jenny found inspiration in Balinese fairy tales, the vibrant local culture, and the breathtaking nature. It wasn't long before she began creating unique jewelry, enlisting the help of skilled local craftsmen to bring her designs to life. Today, alongside her talented Balinese staff, Jenny produces stunning necklaces, bracelets, rings, earrings, and anklets made from 925 sterling silver, often adorned with semi-precious stones.

Our designs are not only a visual delight but also carry profound meanings. Each piece reflects the cycle of life and embodies themes such as luck, magic, dreams, courage, strength, faith, karma, family, friendship, good times, protection, and above all, happiness.

The Right Size

Contrary to popular belief, JOY is not a large multinational corporation. We're a family business with a sizable team dedicated to handcrafting every piece of jewelry. This intimate structure allows us to maintain an open, informal atmosphere while ensuring high-quality, handmade silver jewelry. Our team, brimming with creativity and passion, constantly creates new pieces. Jenny, our founder, remains actively involved, conceptualizing designs and personally overseeing the packaging of each item to ensure it receives the love and attention it deserves.

The JOY Family

In many large companies, the connection between employees and customers can fade. At JOY, we cherish our bond with what we like to call our JOY Family. Losing touch with you simply isn't an option for us, as our community is the heart of everything we do. Your inspiration fuels our charms, messages, and designs, enabling us to give back meaningfully. By staying true to ourselves and incorporating your preferences, we've built a community we're immensely proud of.

More Than Jewelry

For us, JOY is more than just jewelry. It's about family, friends, and savoring life's moments. JOY represents a lifestyle—it's you, it's me, it's the warmth of the sun and the creation of incredible memories. With our dedicated team, we strive to make JOY accessible and cherished by people worldwide.

We wish you, together with your Joy Jewellery Bali, lots of happy days.

The Joy Team

Jenny, Isabelle, Mimi, Tristan, Lot, Ketut, Putu, Made, Wayan


"We hope you enjoy exploring our creations as much as we enjoy making them for you. Welcome to the JOY family!"